In addition to these failures, we might also lose access to data from malware. Save copies of your backups on two different types of storage media or devices and one of these backup copies should be kept offsite in case of disaster. This is to have three copies of your data with one as primary backup and with two other backup copies. Ravi Pendekanti, SVP of HDD Product Management and Marketing at WDC recommends following the 3-2-1 rule for data backup. The key, as ever, is to treat information assets according to their importance to your business and manage risk accordingly.” Jason Konzak, SVP at Flexential said, “Without proper backups and incident response plans, businesses are unable to recover data effectively and efficiently, putting long term business success on the line.” Rob Price, Director of the Field Security Office of Snow Software said that, “Backups represent the last line of defense for everything from fat fingers to state-sponsored attacks. According to a 2023 article, 70% of small firms go out of business within a year of a large data loss and the average cost of IT downtime is $5,600 per minute. World Backup Day helps remind people to take action now.”Īccording to some older data (2015) from Kroll Ontrack: 67 percent of data loss is caused by hard drive crashes or system failure, 14 percent of data loss is caused by human error and 10 percent of data loss is a result of software failure. According to Gleb Budman, co-founder and CEO of Backblaze, “Our research with the Harris Poll shows that in 2022, 67% of computer owners accidentally deleted something, and 54% suffered data loss-yet only 10% are backing up daily. Many of you are vulnerable to losing valuable data.

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